Nicknamed "Jackie-of-all-trades" by some clients, I love to see the big picture so that I can coordinate, collaborate and execute in whatever medium fits the message. From illustration, to photo or video direction, to design, to social media, to print, to digital, I love to treat all projects with the perfect approach. Here are just a few of the things I'm passionate about:
Branding & Identity
Your business is your heart, mind and soul. Your brand is your skin… your words… the way you carry yourself. It’s what people see when they are around you. Your brand is more than a logo. It’s the whole picture of how you are perceived and whether or not people chose to engage with you. It’s that important. So the big question is, are you using every opportunity to consistently reinforce who you are and what you do, and do so in a compelling way? In the information age, it’s more important than ever to communicate not just WHAT you do, but who you are—your values, your vision and what separates you from the rest of the folks out there trying to steal your target audience.
Design touches everything we do. Everyday you crawl out from under your designed blanket, brush your teeth from a designed toothpaste tube and slip on some designed shoes. I like to approach design with the passion it deserves and build robust visuals that support your brand. I’ll use whatever means necessary to create a layout that tells your story best — whether it’s simple and clean, hand-made or illustrated, modern or vintage, high-brow or low-brow — I specialize in creating visuals that span a wide array of styles so that I can create the best solution for my clients.
In the tech age, many people don’t fully delve into the printing process and are therefore relegated to pre-determined layouts and finishing techniques. With years of experience creating highly-customized print projects, I have trusted relationships with suppliers in the print and paper industry to create the best custom solutions (at the best value) for your needs. With a myriad of finishing techniques, paper choices and print methods available today, you may be surprised what’s within your reach. Always willing to consider a fresh approach that speaks to your audience, I will work closely with you to decide the best way for you to communicate through the message, the design AND the medium.
A thoughtfully-designed environment is an extension of your brand values. Ask yourself this: are you taking every opportunity to communicate your brand? When creating a space for a trade show, retail environment or event, you have the opportunity to share your story in unique ways. Environmental design can flesh out the look or feel of a space to simply create a distinctive atmosphere that communicates what you are about on a different level. They can also provide tangible and strategic elements, giving people the chance to connect on a deeper level by engaging their senses, mind and emotions. My environmental design services extend to spaces such as retail shops, restaurants and events (from simple to complex).
You wouldn’t trust just anyone with your baby. I get that. Sometimes a project needs a one-of-a-kind solution, an inventive approach or a fresh angle. Sometimes you need a design that speaks a little more loudly, captures an emotion or fills a gap in communication. I’ll spend time with you to understand your unique objectives and after some good conversation and inspiration, I will work with you to bring your vision to life. Not exactly sure what you’re looking for? With my experience working on a wide spectrum of clients and projects, I’ll take the pulse of your project and we’ll create something you can feel proud of and passionate about.
Staying small keeps me nimble, involved, budget conscious, and establishes a culture of partnership with my clients. I pride myself on being a small studio that delivers big—but sometimes a project needs more hands on deck. I have partnered with experienced and highly skilled writers, illustrators, designers, photographers, videographers and programmers to stay scalable and meet the scope of any project, big or small. I have also collaborated with in-house departments, agencies and businesses — always with a sense of partnership, transparency, shared vision, mutual respect and deep understanding.